Creative pitch submission for the entire duty free offer at Abu Dhabi Airport’s new Midfield Terminal.
Under the creative concept of “Gateway to Ideas” we displayed how integrated services, multi sensory experiences, hospitality and generosity could permeate every aspect of this customer experience.
At the heart of the branding is a growing and evolving pattern, based on traditional Arabic geometric shapes. It adapts to the different categories, changing in colour and scale. A versatile device to hold imagery and digital content, it varies and flexes but always remains part of one unified brand.
Under the creative concept of “Gateway to Ideas” we displayed how integrated services, multi sensory experiences, hospitality and generosity could permeate every aspect of this customer experience.
At the heart of the branding is a growing and evolving pattern, based on traditional Arabic geometric shapes. It adapts to the different categories, changing in colour and scale. A versatile device to hold imagery and digital content, it varies and flexes but always remains part of one unified brand.
Abu Dhabi Duty Free
Dufry
Location: Abu Dhabi, UAE
Produced for Dufry while at Dalziel & Pow
Dufry
Location: Abu Dhabi, UAE
Produced for Dufry while at Dalziel & Pow
© 2019 / Andrew Mitchell / All rights reserved