A new name, identity and collateral for this small but stylish Japanese restaurant in London. The branding concept was to blend sleek and minimal modern Japanese design with ‘east end’ colour and illustrative cool.

‘Miyako’ is a name borrowed from an island famed for it’s beautiful beaches located 300 km south of Okinawa Main Island however it also translates directly into English as “City”.
Miyako           
Andaz Hotel
Location: London, UK

Produced for the Andaz Hotel while at Fitch

© 2019 / Andrew Mitchell / All rights reserved