** WORK IN PROGRESS – Brand identity and packaging design TBC
Concpets below.
In a saturated fragrance market we’ve seen scents created for every ingredient combination, locations, places, memories, celebrities, moments in time, seasons, materials, mood enhancers, personalities etc etc.
Yet still this brand can be unique because Pastel exists to connect people.
To emotions, to memories, to ourselves, to nature but most importantly to each other.
It is driven by HOW people want to feel, not just WHAT they want to smell.
Concpets below.
In a saturated fragrance market we’ve seen scents created for every ingredient combination, locations, places, memories, celebrities, moments in time, seasons, materials, mood enhancers, personalities etc etc.
Yet still this brand can be unique because Pastel exists to connect people.
To emotions, to memories, to ourselves, to nature but most importantly to each other.
It is driven by HOW people want to feel, not just WHAT they want to smell.
Pastel
Location: Worldwide
Location: Worldwide
. 
© 2019 / Andrew Mitchell / All rights reserved