An urban sanctuary in the heart of Madrid’s bustling Gran Via. This 13,000sqm store is crammed with moments of theatre and artistry giving the customer endless reasons to explore the four floors. Seven local artists were commissioned to produce installations and at the centre stands a 360 cinematic display playing bespoke content around the atrium on 11 transparent LED screens.

Primark Gran Via          
Location: Madrid, Spain

Produced for Primark while at Dalziel & Pow