A series of photographic stills, animated gifs and a 50 second video were created around the brand’s #primania campaign. This youthful and edgy visual identity provided the basis for the Selfridges concessions and “Trend” areas in flagship Primark stores. 

Primark x Selfridges           
Location: London and Birmingham, UK

Collaborators: 
Rhys Frampton - Videography/Photography
I Love Dust & Golden Wolf - Illustration/Animation

Produced for Primark while at Dalziel and Pow