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<channel>
	<title>Andrew Mitchell Design</title>
	<link>https://andyjmitchell.com</link>
	<description>Andrew Mitchell Design</description>
	<pubDate>Thu, 28 Feb 2019 18:19:50 +0000</pubDate>
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		<title>BB Social Dining »</title>
				
		<link>https://andyjmitchell.com/BB-Social-Dining</link>

		<pubDate>Tue, 12 Jun 2018 10:51:37 +0000</pubDate>

		<dc:creator>Andrew Mitchell Design</dc:creator>

		<guid isPermaLink="true">https://andyjmitchell.com/BB-Social-Dining</guid>

		<description>
	“We walk our own path”


BB is the new player on Dubai’s restaurant scene. In a city full of established brand names and hotel eateries this ambitious and adventurous brand has the freedom to experiment, adapt and communicate however it likes. A pioneer, a rebel and a friend all in one, BB is set to disrupt and engage the market like no other.

An entirely new brand was created for BB from the the early creative brand strategy and positioning through to logo and identity design, menu concepts, stationary, exterior and interior signage and staff uniforms.

	BB Social Dining &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
2017
Location: Dubai, UAE
Interior Design: Studio Hopscotch



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	<item>
		<title>Primark x Selfridges »</title>
				
		<link>https://andyjmitchell.com/Primark-x-Selfridges</link>

		<pubDate>Tue, 12 Jun 2018 10:51:38 +0000</pubDate>

		<dc:creator>Andrew Mitchell Design</dc:creator>

		<guid isPermaLink="true">https://andyjmitchell.com/Primark-x-Selfridges</guid>

		<description>
	
A series of photographic stills, animated gifs and a 50 second video were created around the brand’s #primania campaign. This youthful and edgy visual identity provided the basis for the Selfridges concessions and “Trend” areas in flagship Primark stores.&#38;nbsp;

	Primark x Selfridges &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
Location: London and Birmingham, UK
Collaborators:&#38;nbsp;Rhys Frampton - Videography/Photography
I Love Dust &#38;amp; Golden Wolf - Illustration/Animation
Produced for Primark while at Dalziel and Pow



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	<item>
		<title>Zerzura Club</title>
				
		<link>https://andyjmitchell.com/Zerzura-Club</link>

		<pubDate>Thu, 28 Feb 2019 18:19:50 +0000</pubDate>

		<dc:creator>Andrew Mitchell Design</dc:creator>

		<guid isPermaLink="true">https://andyjmitchell.com/Zerzura-Club</guid>

		<description>
	































“Zerzura will be there”
This extraordinary challenger to the beach and pool club scene will see an
intimate and exclusive resort spring from the middle of the Arab desert.
 The name and brand concept centres around a historical reference point - the
mythical oasis city of Zerzura and the group of explorers who throughout the
1930’s vowed to find it.
Today, Zerzura represents a shared spirit. A reward for those with open minds
and open hearts. A collection of adventurous, like minded souls in search of
something yet unknown.
It is not a pool, it’s a state of mind.

	The Zerzura Club&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
Launch date TBA
** Work in progress

Interior Design: Pirajean Lees


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	<item>
		<title>Primark Boston »</title>
				
		<link>https://andyjmitchell.com/Primark-Boston</link>

		<pubDate>Thu, 14 Jun 2018 10:46:57 +0000</pubDate>

		<dc:creator>Andrew Mitchell Design</dc:creator>

		<guid isPermaLink="true">https://andyjmitchell.com/Primark-Boston</guid>

		<description>
	Primark’s first store in the US presented a set of unique challenges. The much-loved Burnham building at Downtown Crossing was respectfully restored and a customer journey created which was punctuated with artistic and graphic expressions throughout. These helped to tell the international story of the brand, relate it to the city of Boston and express the brand values of “Amazing Fashion, Amazing Prices” to a completely new audience.

	Primark &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
Location: Boston, USAMural illustration by Luke Embden

Produced for Primark while at Dalziel and Pow



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	<item>
		<title>Ninive »</title>
				
		<link>https://andyjmitchell.com/Ninive</link>

		<pubDate>Tue, 12 Jun 2018 10:51:40 +0000</pubDate>

		<dc:creator>Andrew Mitchell Design</dc:creator>

		<guid isPermaLink="true">https://andyjmitchell.com/Ninive</guid>

		<description>
	











“The Home of a Hundred Stories”


An authentic Arabic dining experience in the heart of Dubai’s financial district.


Ninive acts as a home from home for discerning local clientele and international travellers who themselves make the experience, the space ‘belongs’ to them. The interior is a blank canvas of comfortable, familiar materials upon which layers of culture, art and narrative are built up over time.

	Ninive&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
2018
Location: Dubai, UAE

Interior Design: Studio Hopscotch
Site Photography:&#38;nbsp;Pascal Montary


&#60;img width="7892" height="5264" width_o="7892" height_o="5264" data-src="https://freight.cargo.site/t/original/i/9520382cf556cb3682cd56531e81fa5bf4832e1d43909cdee50f94aa91cc5c50/72-Ninive-Dubai---PM_00102--Pascal-Montary.jpg" data-mid="18240153" border="0"  src="https://freight.cargo.site/w/1000/i/9520382cf556cb3682cd56531e81fa5bf4832e1d43909cdee50f94aa91cc5c50/72-Ninive-Dubai---PM_00102--Pascal-Montary.jpg" /&#62;
&#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/1b55e33b643f062ed920cfe86245a86cfa670fdba17327d0bc6842aca99824e1/P1013163.jpg" data-mid="18240393" border="0"  src="https://freight.cargo.site/w/1000/i/1b55e33b643f062ed920cfe86245a86cfa670fdba17327d0bc6842aca99824e1/P1013163.jpg" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>Retail Design Expo »</title>
				
		<link>https://andyjmitchell.com/Retail-Design-Expo</link>

		<pubDate>Tue, 12 Jun 2018 10:51:39 +0000</pubDate>

		<dc:creator>Andrew Mitchell Design</dc:creator>

		<guid isPermaLink="true">https://andyjmitchell.com/Retail-Design-Expo</guid>

		<description>
	











For the inaugural RDE show D&#38;amp;P took a bold approach to their stand creating an interactive display that highlighted how technology can be used to engage customers and create sharable moments.


Once touched, screenprinted illustrations brought to life a series of animations and stories through the use of projection mapping and sounds.

	Retail Design Expo &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
London 2015

Produced while at Dalziel &#38;amp; Pow


&#60;img width="940" height="588" width_o="940" height_o="588" data-src="https://freight.cargo.site/t/original/i/a708c9d4ed9e45e7af5b2ea5b881a3616740ce469fad11d111233385d8ec593c/RDE_2015.jpg" data-mid="18168625" border="0" data-scale="100" src="https://freight.cargo.site/w/940/i/a708c9d4ed9e45e7af5b2ea5b881a3616740ce469fad11d111233385d8ec593c/RDE_2015.jpg" /&#62;
&#60;img width="3262" height="2356" width_o="3262" height_o="2356" data-src="https://freight.cargo.site/t/original/i/0a554607470b52ef52d0719b1b472290f7be761af57db1c759f62b8f717a9bce/RDE_PD2.2.jpg" data-mid="18169689" border="0"  src="https://freight.cargo.site/w/1000/i/0a554607470b52ef52d0719b1b472290f7be761af57db1c759f62b8f717a9bce/RDE_PD2.2.jpg" /&#62;
&#60;img width="1772" height="1181" width_o="1772" height_o="1181" data-src="https://freight.cargo.site/t/original/i/02459bff284631349f6f620d162614c9e663b3f7e92632d98f4c70cd3316af2e/D-P5534XL_low.jpg" data-mid="18172692" border="0"  src="https://freight.cargo.site/w/1000/i/02459bff284631349f6f620d162614c9e663b3f7e92632d98f4c70cd3316af2e/D-P5534XL_low.jpg" /&#62;
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&#60;img width="3307" height="2205" width_o="3307" height_o="2205" data-src="https://freight.cargo.site/t/original/i/2d9476cb70de1781f426249d593318b65e9be5f34f83cee17fc320d846d5e393/DP5520H.jpg" data-mid="18169897" border="0"  src="https://freight.cargo.site/w/1000/i/2d9476cb70de1781f426249d593318b65e9be5f34f83cee17fc320d846d5e393/DP5520H.jpg" /&#62;
&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/2553a9362498420b16ddd1a3e2b520adbb0588d7c8e9a5f05983b8365b52e241/behindthescenes03_retail_design_expo_stand_dalziel_and_pow.jpg" data-mid="18169972" border="0"  src="https://freight.cargo.site/w/600/i/2553a9362498420b16ddd1a3e2b520adbb0588d7c8e9a5f05983b8365b52e241/behindthescenes03_retail_design_expo_stand_dalziel_and_pow.jpg" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>Miyako »</title>
				
		<link>https://andyjmitchell.com/Miyako</link>

		<pubDate>Thu, 14 Jun 2018 10:48:38 +0000</pubDate>

		<dc:creator>Andrew Mitchell Design</dc:creator>

		<guid isPermaLink="true">https://andyjmitchell.com/Miyako</guid>

		<description>
	






















A new name, identity and collateral for this small but stylish Japanese restaurant in London. The branding concept was to blend sleek and minimal modern Japanese design with ‘east end’ colour and illustrative cool.‘Miyako’ is a name borrowed from an island famed for it’s beautiful beaches located 300 km south of Okinawa Main Island however it also translates directly into English as “City”.


	Miyako&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Andaz Hotel
Location: London, UK

Produced for the Andaz Hotel while at Fitch


&#60;img width="2804" height="1673" width_o="2804" height_o="1673" data-src="https://freight.cargo.site/t/original/i/cf6a97798f3c467da61f9444f6f1a4f6eee325746c73d4c2398ea4151c372f33/Miyako_Thumb_02.jpg" data-mid="18339594" border="0"  src="https://freight.cargo.site/w/1000/i/cf6a97798f3c467da61f9444f6f1a4f6eee325746c73d4c2398ea4151c372f33/Miyako_Thumb_02.jpg" /&#62;
&#60;img width="2804" height="1673" width_o="2804" height_o="1673" data-src="https://freight.cargo.site/t/original/i/4a8e640cbbd37c0e0598d8b2bc8f92758171843ea29df5fa96c77f573af46566/Miyako_Thumb_01.jpg" data-mid="18339571" border="0"  src="https://freight.cargo.site/w/1000/i/4a8e640cbbd37c0e0598d8b2bc8f92758171843ea29df5fa96c77f573af46566/Miyako_Thumb_01.jpg" /&#62;
&#60;img width="1181" height="1577" width_o="1181" height_o="1577" data-src="https://freight.cargo.site/t/original/i/42469e86f6e5e971b4887baccd418b70370df9a7fa3c5147674e26d8b735e53b/Miyako-v2.jpg" data-mid="18339449" border="0"  src="https://freight.cargo.site/w/1000/i/42469e86f6e5e971b4887baccd418b70370df9a7fa3c5147674e26d8b735e53b/Miyako-v2.jpg" /&#62;
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	<item>
		<title>Primark Gran Via »</title>
				
		<link>https://andyjmitchell.com/Primark-Gran-Via</link>

		<pubDate>Fri, 15 Jun 2018 16:07:19 +0000</pubDate>

		<dc:creator>Andrew Mitchell Design</dc:creator>

		<guid isPermaLink="true">https://andyjmitchell.com/Primark-Gran-Via</guid>

		<description>
	






















An urban sanctuary in the heart of Madrid’s bustling Gran Via. This 13,000sqm store is crammed with moments of theatre and artistry giving the customer endless reasons to explore the four floors. Seven local artists were commissioned to produce installations and at the centre stands a 360 cinematic display playing bespoke content around the atrium on 11 transparent LED screens.

	Primark Gran Via  &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Location: Madrid, Spain
Produced for Primark while at Dalziel &#38;amp; Pow


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</description>
		
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	<item>
		<title>Abu Dhabi Duty Free »</title>
				
		<link>https://andyjmitchell.com/Abu-Dhabi-Duty-Free</link>

		<pubDate>Wed, 20 Jun 2018 11:17:59 +0000</pubDate>

		<dc:creator>Andrew Mitchell Design</dc:creator>

		<guid isPermaLink="true">https://andyjmitchell.com/Abu-Dhabi-Duty-Free</guid>

		<description>
	Creative pitch submission for the entire duty free offer at Abu Dhabi Airport’s new Midfield Terminal.
Under the creative concept of “Gateway to Ideas” we displayed how integrated services, multi sensory experiences, hospitality and generosity could permeate every aspect of this customer experience.
At the heart of the branding is a growing and evolving pattern, based on traditional Arabic geometric shapes. It adapts to the different categories, changing in colour and scale. A versatile device to hold imagery and digital content, it varies and flexes but always remains part of one unified brand.




	Abu Dhabi Duty Free&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Dufry
Location: Abu Dhabi, UAE

Produced for Dufry while at Dalziel &#38;amp; Pow


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</description>
		
	</item>
		
		
	<item>
		<title>ditto »</title>
				
		<link>https://andyjmitchell.com/ditto</link>

		<pubDate>Fri, 15 Jun 2018 16:07:23 +0000</pubDate>

		<dc:creator>Andrew Mitchell Design</dc:creator>

		<guid isPermaLink="true">https://andyjmitchell.com/ditto</guid>

		<description>
	






















A fashion focussed children’s brand that also provides trust and reassurance to expecting parents. ditto targets the gap in the market between nursery brands and older fashion labels.
We created and named a brand that recognises kids as the new influencer and decision maker. It’s simple, bold and fresh, remaining fashion focussed but always with a playful edge.&#38;nbsp;
	ditto&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
Location: Dubai, UAE
***Under Construction

Produced for BMA International while at Dalziel &#38;amp; Pow




&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/25a69f3d1df60f9eec2c9fa54ab8b90926faabeceb51a69d487bcebedc4b9367/Ditto_logo.001.jpeg" data-mid="18757815" border="0"  src="https://freight.cargo.site/w/1000/i/25a69f3d1df60f9eec2c9fa54ab8b90926faabeceb51a69d487bcebedc4b9367/Ditto_logo.001.jpeg" /&#62;
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